I found this via Digg.

If you are unfamiliar with "rockroll" it is a relatively dumb techy in-joke. The idea is to trick someone into clicking on a link that will send them to a video of a 1980s Rick Astley video. Well, chipotle.com got rick rolled:

This is hilarious to me. If you're a chipotle fan/geek then perhaps this is funny to you...