Chipolte Mexican Grill Business in Trouble

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According to an Associated Press article featured on Forbes.com “Chipolte Mexican Grill” is in big trouble. A financial analyst at Jefferies & Co had these comments:

The company is also dealing with lower productivity at newer stores and may have trouble raising prices, said analyst Jeff Farmer.

Chipolte, like many restaurants, has struggled during the recession as customers have decided to eat at home more regularly in an attempt to save money.

Chipolte, which serves up tacos, burritos and salads, may have to wait a while for customer traffic to pick up, as the restaurant sector traditionally can stay on the decline “for years - not quarters” after posting a drop-off for two quarters.

In a move that probably only makes sense to financial analysts:

He cut his rating on Chipolte to “Underperform” from “Hold,” but raised his price target on the stock to $62 from $45 due to its conservative margin outlook, better-than-expected profit flow and lower-than-expected commodity costs.

So, at the same time that the stock won’t do well he increased his estimated value for the stock by 50%. Hmmmmmmm.

Chipolte in trouble - what about Chipotle?

This is a narrow miss for the ChipoTLe Mexican Grill, which I love, that a company called ChipoLTe is going to have financial problems.

Good thing we have high quality news organizations like Forbes and the Associated Press to give us accurate news without mistakes. What will happen to the world if news organizations keep failing and we have to get our news from unregulated and inaccurate blogs?

Chipolte Mexican Grill Business in Trouble
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