We ate on the pearl street mall because the store was too busy. Literally. There were probably 100 people in line and 75 eating at the tables. It was crazy. The staff was working so hard - visibly in a mental zone to handle a day full of lines that big. I really have to commend them for their hard work.

The deal was - at this store and most across the nation - bring in a non-perishable food item and you get a burrito for free. Very compelling to me as a consumer and a nice thing for them to do in general.