organic

Ranchers vs. Chipotle? Is "business as usual" Good Enough?

greg's picture

I previously wrote about cattle ranchers being upset with Chipotle and it seems that is a continuing (growing?) problem for the company.

The Cattle Industry’s Viewpoint

Today, in my beef with Chipotle a Kansas State student wrote about why he is no longer going to be a Chipotle customer. You can see the story in the college newspaper that got “beefbites” upset and then his letter to the editor

In a more recent post, beefbites states his point perhaps most succinctly. After talking about how the “Natural, organic and grass-fed beef” niche markets are a boon to beef overall, he summarizes by saying:

The important thing to remember is that these niche-market meats should be promoted as an option while never implying that they are in any way safer or healthier than conventionally-produced beef.