so, the other day my friend theo asked what i thought of the new website. i hadn’t seen it, so i went to look. it’s great. they’ve got a really fun website that does a good job of continuing their brand. the only problem i have with their website is what it looks like for blind folks:

so, that’s a real bummer. the problem stems from the fact that they use flash for their entire website content.

in previous versions of the site you couldn’t link to specific subsections. they’ve now fixed that, but it requires a very recent version of flash, so that means that people with dialup web access and people who are not tech savvy are also excluded from using their website.

the other problem with using flash for their website is that search engines have a hard time finding things in flash websites (search engines are only able to see the same thing as blind people…). so, that’s why a search for chipotle faq takes you to pages about other stuff rather than the actual faq page. bummer.

the site got better with this revision in some ways but it’s still traveling down the wrong road, in my opinion.