I previously wrote about cattle ranchers being upset with Chipotle and it seems that is a continuing (growing?) problem for the company.

The Cattle Industry’s Viewpoint

Today, in my beef with Chipotle a Kansas State student wrote about why he is no longer going to be a Chipotle customer. You can see the story in the college newspaper that got “beefbites” upset and then his letter to the editor

In a more recent post, beefbites states his point perhaps most succinctly. After talking about how the “Natural, organic and grass-fed beef” niche markets are a boon to beef overall, he summarizes by saying:

The important thing to remember is that these niche-market meats should be promoted as an option while never implying that they are in any way safer or healthier than conventionally-produced beef.

The World Dairy Diary tipped me off to a Drovers Alert which has this warning:

Food with integrity?
Chipotle Mexican Grille says the company’s philosophy is “food with integrity.” Famous for its large burritos made with all natural ingredients, the company’s promotions include billboards with unique, funny and often zany messages. But the most recent billboard campaign is seen by many as “over the top.” Chipotle’s newest billboards ask: “Did you want antibiotics with your lunch? We didn’t think so.”